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Color
Creme Developer, 20 Vol, 32 oz
Brand
WELLA Color Charm
Item Form
Cream
Hair Type
Chemically Treated
Full Cure Time
45 Minutes


Wella colorcharm Developer

Wella colorcharm collection provides a wide range of products that gives you the creative freedom to achieve the results you want.

- Permanent & Demi-Permanent

- Toners

- Semi-Permanent Creative Colors

- Lighteners

- Developers

Cream & Clear Developers

Wella colorcharm has two dedicated developers: Cream and Clear to be mixed with our permanent hair color, toners and lighteners. Cream developer is ideal for both bowl and brush and bottle application. It's creamy consistency provides additional moisture to condition the hair while developing.

Clear developer is best for bottle application.


Use with permanent haircolors, toners and lighteners

Wella colorcharm Developers were formulated specifically for use with colorcharm Hair Color – use it with either Wella colorcharm Liquid Permanent Hair Color, or with Wella colorcharm Gel Permanent Hair Color.


Versatile lifting

Cream developers come in 20 volume up to 2 levels of lift and 40 volume 3-4 levels of lift. Clear comes in 20 volume up to 2 levels lift. TIP: For no lift-Create a 10 volume developer by mixing either the 20 volume Cream or Clear developer at a 1:1 ratio with distilled water.

Ideal for both bowl and brush and bottle application.


Cream vs. Clear

The Developers come in two version, Clear and Cream.

Cream makes a slightly thicker consistency for added control with bowl and brush applications and creative techniques with foil and other coloring tools. Clear version has perfect consistency to use with a color bottle for a quick retouch or first time application.

See the product See the product See the product See the product See the product
Wella colorcharm Cream Developer Wella colorcharm Clear Developer Wella colorcharm Permanent Liquid Hair Color Wella colorcharm Permanent Gel Hair Color Wella colorcharm Powder Lightener
Main Benefit Formulated specifically for colorcharm hair color, toners and lighteners Formulated specifically for colorcharm hair color, toners and lighteners Ensures consistent, predictable results Excellent gray coverage Achieve brilliant blonde results with a protecting oil system to lock in moisture while lightening
Format Cream Developer; ideal for bowl & brush and bottle application Clear Developer; ideal for bottle application Permanent Liquid Hair Color Gel Permanent Hair Color ideal for bowl & brush or bottle application Powder Lightener
Result Stabilized to deliver remarkable results Stabilized to deliver remarkable results Vibrant long-lasting, fade resistant results & excellent gray coverage Rich, long-lasting color Reliable lightening up to 7 levels of lift; for use on and off scalp
Formula 20 & 40 Volume 20 Volume Liquidfuse Technology Gelfuse Technology Dust-free

Description

Wella Colour Charm 20 Volume Creme Developer specially stabilized for use with all permanent hair colours. Great for covering white/gray hair or lightening natural hair color. Use whenever coloring directions call for 20 volume developer. How To Use To create 10 Volume mix equal parts of distilled water and 20 Volume. Excellent gray coverage Gentle floral fragrance Great conditioning Use with Wella Colour Charm liquid hair color for vibrant, long lasting, fade resistant results. Mix 1 part Wella Colour Charm Colour (or any permanent hair color) with 2 parts Well Colour Charm Cream Developer. Apply to the hair using your desired technique, develop for 30 minutes and up to 45 minutes if additional depth or gray coverage is needed.

Features & details

Features

  • Made in United States
  • Wella Color Charm Clear and Cream Developers
  • Formulated Specifically For Color Charm Haircolor
  • Unit count: 32.0

Product information Creme Developer, 20 Vol, 32 oz

About this item

Description

Wella Color Charm Creme Developer is specially stabilized for use with all permanent hair colors. Great for covering white/gray hair or lightening natural hair color. Use whenever coloring directions call for 20 volume developer.

Benefits

Use with all permanent hair color for: long-lasting color results, excellent gray coverage, great conditioning

Suggested Use

Mix 1 part Wella Color Charm color with 2 parts Wella Color Charm cream developer.

Not sure what’s right for you?

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Customer Questions

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Q: Can developer be used alone or does it have to be combined with bleach or toner?

A: It has to be combined with a toner which is the color of your choice, otherwise your hair …

D. S. | 3 years ago

Q: how long does it last after opened?

A: I opened it a couple of months ago, and am still using it and it works quite well. I stil…

Marybeth Weber | 4 years ago

Q: what is the difference between this clear developer and the cream developer besides the fa…

A: The only different is just that. The cream is more thicker than the clear developer.

Seller HairProducts | 6 years ago

Q: will this lighten my hair?

A: This will lighten your hair if you use it with wella color charm lightening powder.

Eli E. | 5 years ago

Customer reviews

4.5 out of 54.5 out of 5
3,632 global ratings

Reviews with images

Top reviews from the United States

Roma
5.0 out of 5 starsVerified Purchase
Amazing and Possibly Damaging
Reviewed in the United States on February 13, 2019
Color: Wella Color Charm 40 Volume Creme Developer
Be careful how you use this please. DO NOT leave it on your hair for over 25 minutes no matter what ANYONE TELLS YOU unless you''re in a salon or a professional.. And I don''t mean professional as in you''ve bleached your hair before, I mean really, you know what... See more
Be careful how you use this please.

DO NOT leave it on your hair for over 25 minutes no matter what ANYONE TELLS YOU unless you''re in a salon or a professional.. And I don''t mean professional as in you''ve bleached your hair before, I mean really, you know what the ingridients do an dhow it effects your hair.

If you''ve Henna''d your hair, be CAREFUL.
If there''s dye in your hair, BE CAREFUL.

If you leave this on dry, damaged, processed hair, IT WILL FRY IT OFF. IT''S STRONG.

My hair is undyed and "virgin" and I used this with Wella lightener powder and left it on for less than 20 minutes, my ends still fried. But geez my hair is almost snow white.

Be good to your hair, ask for help and coconut oil/olive oil/argan oil your hair before and after treatment. So the day before, and after you rinse and the following 2-3 days.
37 people found this helpful
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Jennifer Coleman
1.0 out of 5 starsVerified Purchase
Creme and clear developers-they are NOT the same
Reviewed in the United States on July 3, 2019
Color: Clear Liquid Developer, 20 Vol, 32 fl oz
Do not purchase this expecting the same results as Wella''s 20 vol CREME developer. They are not the same. I have been using the creme developer with good results and very little (visible) damage to my hair. When I purchased this, I misread it the "clear" as "creme ",... See more
Do not purchase this expecting the same results as Wella''s 20 vol CREME developer. They are not the same. I have been using the creme developer with good results and very little (visible) damage to my hair. When I purchased this, I misread it the "clear" as "creme ", totally my fault. In one use, at the same application and time as I''ve always used the creme developer, I had so much breakage. My hair needs a serious deep conditioning and protein treatment. I''m lucky I didn''t have to cut more than I did to save it. Stick with the creme! It is way less harsh.
39 people found this helpful
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Laura C.
5.0 out of 5 starsVerified Purchase
Works great
Reviewed in the United States on September 16, 2020
Color: Creme Developer, 20 Vol, 32 oz
Amending my prior review - I believed that this product was tampered with as there was no security seal and it seemed a little bit low. However, I visited a local beauty supply store to try to determine whether this was normal for this developer and apparently it is. I... See more
Amending my prior review - I believed that this product was tampered with as there was no security seal and it seemed a little bit low. However, I visited a local beauty supply store to try to determine whether this was normal for this developer and apparently it is. I subsequently used this developer and had no problems whatsoever. It works well.
14 people found this helpful
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Mandy Delahoz
5.0 out of 5 starsVerified Purchase
Works fine.
Reviewed in the United States on December 6, 2020
Color: Creme Developer, 20 Vol, 32 oz
I’ve seen a lot of reviews about the bottles not being sealed. I was wondering about this, but learned that the manufacturer doesn’t seal these bottles because the ingredients cause pressure. I also bought this product from Sally Beauty Supply and it didn’t come sealed.... See more
I’ve seen a lot of reviews about the bottles not being sealed. I was wondering about this, but learned that the manufacturer doesn’t seal these bottles because the ingredients cause pressure. I also bought this product from Sally Beauty Supply and it didn’t come sealed. I’ve used this 20 developer twice and it appear to work fine.
11 people found this helpful
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Hero
1.0 out of 5 starsVerified Purchase
Warning: Buy with Caution
Reviewed in the United States on December 5, 2020
Color: Creme Developer, 20 Vol, 32 oz
Disclaimed: I have used WELLA Developer for 5 years now. I have used this level of toner (20) for 5 years. The bottle arrived damaged, large dent in the side. Product didn''t seem full and watered down. Poured some out to check and it was so watered down it was... See more
Disclaimed: I have used WELLA Developer for 5 years now. I have used this level of toner (20) for 5 years.

The bottle arrived damaged, large dent in the side. Product didn''t seem full and watered down. Poured some out to check and it was so watered down it was nearly see through. This developer should be creamy and white. Can''t confirm if it was tampered with but I got my refund and threw it out.
10 people found this helpful
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WS
1.0 out of 5 starsVerified Purchase
who packaged this?
Reviewed in the United States on May 27, 2020
Color: Creme Developer, 20 Vol, 32 oz
the packaging on the outside looked great but the bottle was squeezed and misshaped so bad that I have no idea how the liquid stayed in.
13 people found this helpful
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Meghan F
5.0 out of 5 starsVerified Purchase
Great product! Excellent value! **MUST READ**
Reviewed in the United States on February 23, 2021
Color: Creme Developer, 20 Vol, 32 oz
I feel bad for this supplier! All the bad reviews -This product has nothing wrong with it! The reason the bottle doesn’t have a safety seal, not filled, dented and wrapped in plastic is due to pressure; it’s combustible! If you fill it to the brim and seal it, it will... See more
I feel bad for this supplier! All the bad reviews -This product has nothing wrong with it! The reason the bottle doesn’t have a safety seal, not filled, dented and wrapped in plastic is due to pressure; it’s combustible! If you fill it to the brim and seal it, it will explode from pressure; especially if shaken! As for the consistency, it will thicken when activated. Don’t expect it to be the consistency of box dye developer... which also btw is usually unsealed and half filled and thickens once activated. Please know what you’re doing by learning the economics and science before ‘messing’ with your hair.
8 people found this helpful
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Jeremy P.
5.0 out of 5 starsVerified Purchase
Great product!
Reviewed in the United States on December 11, 2016
This is a quality product, wella has excellent instructions and customer support if needed. This product was gentle on my wife''s delicate skin. I am a total noob but with some reading and getting the right tools for the job (can''t tell I''m a guy) I was able to bleach my... See more
This is a quality product, wella has excellent instructions and customer support if needed. This product was gentle on my wife''s delicate skin. I am a total noob but with some reading and getting the right tools for the job (can''t tell I''m a guy) I was able to bleach my wife''s hair from a natural redhead to a platinum blonde, tone it silver and give her the lavender highlights she wanted. She loves it and get complements all of the time.
21 people found this helpful
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Top reviews from other countries

Michelle
2.0 out of 5 starsVerified Purchase
Not Sealed, weird consistency
Reviewed in Canada on June 29, 2021
The product did not have a seal and was a very thin consistency. I was not going to put it on my hair with those two concerns. Contacted support and a replacement is being sent. Will update after replacement is received.
The product did not have a seal and was a very thin consistency. I was not going to put it on my hair with those two concerns. Contacted support and a replacement is being sent. Will update after replacement is received.
Report
Julia Sara
5.0 out of 5 starsVerified Purchase
Good
Reviewed in Canada on May 22, 2021
Great value, works very well with Wella toners and other brands too
Great value, works very well with Wella toners and other brands too
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KyKaLu Arthur
5.0 out of 5 starsVerified Purchase
Great Product
Reviewed in Canada on April 1, 2021
I love how big the bottle is and it gets the job done!!!!!
I love how big the bottle is and it gets the job done!!!!!
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Emily Green
5.0 out of 5 starsVerified Purchase
Great
Reviewed in Canada on June 16, 2021
Use with wella colour. Worked well and made for good coverage.
Use with wella colour.

Worked well and made for good coverage.
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Annie Mallet
5.0 out of 5 starsVerified Purchase
Super merci
Reviewed in Canada on June 5, 2021
Super bon
Super bon
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